Message On Hold: Benefits & Statistics

Brochure
The Sound Of Business - You may know what your business looks like, but do you know what it sounds like? If you play a radio on hold, chances are your callers are listening to other commercials. Even worse, if you have silence on hold, callers often think they have been disconnected. In fact, silence on hold is the main cause of caller abandonment (hang ups). Message On Hold will use hold time productively creating a "talking newsletter" that provides useful information about your products and services, promotes a professional image, and uniquely positions your company in the mind of the consumer.

Proven Benefits

  
  Inform, educate, and motivate on hold listeners  
  Cross sell products and services  
  Differentiate from the competition  
  Build brand awareness  
  Enhance the caller's experience  
  Provide a talking newsletter  
  Answer commonly asked questions  
  Increase customer satisfaction  
You may be surprised to learn the impact on hold time can have on your business. Caller abandonment is the number one cause of lost customers. We will help keep them holding, keep them informed, and keep them in the buying mood.

Did You Know?

  
  70% of all calls are placed on hold  
  With silence, 60% will hang up in less than 1 minute  
  30% of those callers will never call back  
  88% of callers surveyed preferred messages over silence
  Radio on hold risks advertising for the competition  
  Effective messages can yield a 15% increase in caller inquiries
  Messages can yield a 12% increase in sales